Pradeep Reddy

Pradeep reddy

Pradeep Reddy

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22:48

How To Specify your social profiles to Google

How To Specify your social profiles to Google

Specify your social profiles to Google

Google has long been the largest source of traffic for most websites. Starting now, Google can also drive traffic to your social media profiles.

Thanks to their updated “knowledge panel,” you can tell Google which social media profiles your business uses and what the name or link should be.

Adding the social media profiles means you control more of the first page of Google plus increase the size of your audience on other networks. That’s a huge win-win for your business.

Here is what you can now create with structured data and Google’s knowledge panel:

SOCIAL PROFILES GOOGLE ADDS TO KNOWLEDGE PANELS

Currently, Google only allows specific social networks to their knowledge panels. They encourage you to add others (like Pinterest!), but the profiles they support include:

· Facebook

· Twitter

· Google+ (shocking, I know)

· Instagram

· YouTube

· LinkedIn

· Myspace (insert joke)

According to Google, the Google algorithm processes the social networks you have identified and shows the most relevant results.

1. CREATE STRUCTURED MARKUP :

This is a bit nerdy, but you can do it!  You are essentially creating a list of information that Google will find when it comes to your site.

This is the template you want to use:

<script type="application/ld+json">{ 

"@context" : "http://schema.org",

"@type" : "Person",

"name" : "your name",

"url" : "http://www.your-site.com",

"sameAs" :[ "http://www.facebook.com/your-profile",

"http://instagram.com/yourProfile",

"http://www.linkedin.com/in/yourprofile",

"http://plus.google.com/your_profile"]

}

</script>

The bolded sections are where you add your specific social profiles. For example, 9 Clouds’ structured data looks like this:

 (https://developers.google.com/structured-data/customize/social-profiles) -->

<script type="application/ld+json">

 { 

 "@context" : "http://schema.org",

 "@type" : "Organization",

 "name" : "9 Clouds",

 "url" : "https://9clouds.com/",

 "logo": "https://9clouds.com/logo.png",

 "sameAs" : [ 

 "http://www.facebook.com/9clouds",

 "http://www.twitter.com/9clouds",

 "https://plus.google.com/+9clouds/",

 "http://instagram.com/9cloudsinc",

 "https://www.linkedin.com/company/9-clouds-inc.",

 "https://www.youtube.com/channel/UCvn6cUKXMoBm_OJoRrOC22Q",

 "https://www.pinterest.com/9clouds/"

 ]

 }

 </script>

 <!-- end social profiles -->

2. UPLOAD YOUR STRUCTURED DATA

Now that you have created your structured data, you need to add it somewhere on the site that will be crawled. For most of us, this means the homepage.

If you can edit your code, add the structured data before the <head> section of your homepage. If you don’t know what I just said, email the structured data to your webmaster.

3. VERIFY IT WORKS :

Once the code is added, make sure that it works.

Visit the Google Testing Tool, click Fetch URL and type in your website’s address. You should see the same structured data showing up in the testing tool. Here’s what ours looks like:

4. WAIT (OR FORCE THE ISSUE WITH GOOGLE)

     The next time your website is crawled by Google, your social media profiles will be added to the site and available for Google search. If you don’t like to wait, however, you can visit Google Webmasters and submit the site to Google’s index. That will get your additions added within a week.

Sample Testing 

01:17

Bootstrap Grid Systems Code

Bootstrap Grid Systems Code

<!DOCTYPE html>
<html>
<head>

  <meta charset="UTF-8">
  <meta http-equiv="X-UA-Compatible" content="IE=edge">
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <meta name="description" content="this is my first website">
  <title>Test Website</title>

  <link rel="stylesheet" href="http://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/css/bootstrap.min.css">
  <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/css/bootstrap-theme.min.css">
  <script src="https://ajax.googleapis.com/ajax/libs/jquery/1.12.0/jquery.min.js"></script>
  <script src="http://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/js/bootstrap.min.js"></script>

  <link rel="stylesheet" href="style.css">

</head>

<body>

    <header>

      <div class="navbar navbar-default navbar-fixed-top navbar-inverse">
        <div class="container">
          <div class="navbar-header">
            <button type="button" class="navbar-toggle" data-toggle="collapse" data-target="#example">
              <span class="icon-bar"></span>
              <span class="icon-bar"></span>
              <span class="icon-bar"></span>
            </button>
            <a href="" class="navbar-brand"><img src="logo.png" alt="facebook" width="120" height="35"></a>
          </div>

          <div class="collapse navbar-collapse" id="example">
            <ul class="nav navbar-nav">
              <li><a href="">Menu 1</a></li>
              <li class="active"><a href="">Menu 2</a></li>
            </ul>
            <!--search bar in right side, u ent 2 plce it left den "navbar-left"-->
            <form action="" class="navbar-form navbar-right" role="search">
              <div class="form-group">
                <input type="text" class="form-control" placeholder="search">
              </div>
              <button type="submit" class="btn btn-primary">Search</button>
            </form>
          </div>

        </div>
      </div>


      <div class="jumbotron">
        <div class="container">
          <h1>Hello World!</h1>
          <h3>This Is First Container</h3>
        </div>
      </div>


    </header>


    <div class="container">
      <p>
        <h2>Research & Development (R & D)</h2>
        Efftronics systems Pvt. Ltd. is a knowledge-driven company. Our continuous
         investment in Research & Development (R&D) activities has enabled us to
         develop innovative processes, products and technologies.
          By pioneering new ways of collecting and managing information and
           knowledge, we have strengthened and extended our R&D activities
           to diverse areas. The company has vast expertise in comprehensive
           design, development, assembly and testing of microprocessor / micro controller
           systems for diverse interfaces and applications from the concept.
      </p>

      <p>
        <h2>Single CPU Architecture</h2>
        Controls 25,600 digital outputs, at 20 millisecond refresh rate.
Scans 4096 digital inputs at 16 millisecond rate for monitoring and processing.
Distributed systems, in different hardware configuration, over network in real time control applications.
Data Communication and networking of the systems over the span of 350 Km distance for around 40 numbers of real time data acquisition systems for front-end 24/7 application.
Systems design with types and combination of networking topologies.<br><br>
CPUs, Data communication and other drivers for different environments like Railway Electrified area, along the tracks with high temperature and induced electro magnetic noise levels, industrial, high density traffic roads etc.
System designs with modern CPUs MOTOROLA 68000 & 68008, Intel 8085 & 8086 and 8051 core micro controllers. CPU adoption and design in optimum time on application need.
Designs with many interfaces like different type memories, peripheral Integrated Circuit (ICs), Real Time Clock Integrated Circuit (ICs),Analog-to-Digital Converter (ADC),Digital-to-Analog converter (DAC) etc.
 Serial bus ( I2C) interfaces are applied in demand of design.<br><br>
Logic families and Integrated Circuit (IC) packages for power consumption, speed and other considerations.
Glue circuits and stand alone combinational and sequential machine designs with Programmable Array Logic (PALs),Programmable Logic Device (PLDs)  etc.
User interfaces with numeric and alphanumeric keypads, PC keyboards, LED and LCD modules
Data and system power backups.<br><br>
Data communication interfaces with RS-232, RS-422, RS-485, Current Loop, MODEM,Radio Frequency (RF) MODEM and Power MODEMS.
Parallel port / printer interface.<br><br>
Modular analog measurement design with Voltage to Frequency circuits with the accuracy level less than 1% with isolated channels for AC and DC ranges.
Voice and Interactive Voice Response Systems (IVRS) using Digital to Analog and Analog to Digital converters.
Interface of other systems like Global positioning system (GPS), SMART card reader, RF devices, Telecom devices etc.
</P>
<br><br>

    <div class="divcolor">
      <div class="container">
        <h4>Grid System #01</h4>
        <div class="well">The firts grid of bootstrap</div>
      </div>
    </div>

<div class="divcolor2">
    <div class="container">
      <h4>Grid System for Rows #02</h4>
      <div class="row"><div class="well">this is the first ROW</div></div>
      <div class="row"><div class="well">this is the Second ROW</div></div>
      <div class="row"><div class="well">this is the Third ROW</div></div>
    </div>
  </div>


<div class="divcolor3">
    <div class="container">
      <h4>Grid System for Columns #03</h4>
      <div class="row">
        <div class="col-md-6">
          <div class="well">First Column With half grid(6)</div>
        </div>
        <div class="col-md-3">
          <div class="well">Second Column with 1/4 grid</div>
        </div>
        <div class="col-md-2">
          <div class="well">Third Column with 12/2 grid</div>
        </div>
        <div class="col-md-4">
          <div class="well">Fourth Column with 3/4 grid</div>
        </div>
      </div>
    </div>
  </div>


  <div class="divcolor4">
      <div class="container">
        <h4>Grid System for controlling Device #04</h4>
        <div class="row">

          <div class="col-xs-6 col-md-3">
            <div class="well">First Column With grid "this is the test for the clearfi"</div>
          </div>

          <div class="col-xs-6 col-md-3">
            <div class="well">Second Column with grid</div>
          </div>
          <!-- Add clearfix for only the required viewport -->
              <div class="clearfix visible-xs"></div>
          <div class="col-xs-6 col-md-3">
            <div class="well">Third Column with grid</div>
          </div>

          <div class="col-xs-6 col-md-3">
            <div class="well">Fourth Column with grid</div>
          </div>
        </div>
      </div>
    </div>

<div class="divcolor5">
    <div class="container">
      <h4>Grid System for Column offset #05</h4>
      <div class="row">
        <div class="col-md-4">
          <div class="well">First Column</div>
        </div>
        <div class="col-md-4 col-md-offset-4">
          <div class="well">Second Column</div>
        </div>
      </div>
    </div>
  </div>


  <div class="divcolor6">
      <div class="container">
        <h4>Grid System for Nested Columns #06</h4>
        <div class="row">
          <div class="col-md-9">First Column</div>
            <div class="row">
              <div class="col-sm-6">
                <div class="well">First Nested Column</div>
            </div>
            <div class="col-sm-6">
              <div class="well">Second Nested Column</div>
          </div>
        </div>
        <div class="col-md-3">Second Column</div>
      </div>
    </div>
  </div><br><br><br>



  <h1>Creating Buttons</h1>



  <div class="divcolor7">
    <div class="container">
      <div class="row">
        <div class="well">
          <a href="" class="btn">Button</a>
          <a href="" class="btn btn-primary">Button</a>
          <a href="" class="btn btn-success">Button</a>
          <a href="" class="btn btn-info">Button</a>
          <a href="" class="btn btn-warning">Button</a>
          <a href="" class="btn btn-danger">button</a>
          <a href="" class="btn btn-link">Button</a>

          <hr>

          <a href="" class="btn btn-success btn-lg">Button Large</a>
          <a href="" class="btn btn-primary">Button Large</a>
          <a href="" class="btn btn-primary btn-sm">Button Large</a>
          <a href="" class="btn btn-primary btn-sx">Button Large</a>

          <hr>

          <a href="" class="btn btn-primary btn-sx btn-block">Button Large</a>

          <hr>

          <button type="button" class="btn btn-info">Button with button tag</button>
        </div>
      </div>
    </div>
  </div>




    <div class="container">
      <h3>Glyphicon</h3>
        <div class="row">
          <div class="well">

            <span class="glyphicon glyphicon-trash"></span>
            <span class="glyphicon glyphicon-search"></span>

            <a href="" class="btn btn-default"><span class="glyphicon glyphicon-search"></span></a>

            <!-- We can give sizes for the glyphicons also linke
              <style>
              .glyphicon
              {
              font-size: 5em;
            }
          </style>
           -->
           <a href="" class="btn btn-info btn-lg"><span class="glyphicon glyphicon-search"></span></a>
           <a href="" class="btn btn-info btn-md"><span class="glyphicon glyphicon-search"></span></a>
           <a href="" class="btn btn-info btn-sm"><span class="glyphicon glyphicon-search"></span></a>
           <a href="" class="btn btn-info btn-xs"><span class="glyphicon glyphicon-search"></span></a>
          </div>
        </div>
      </div>


    <div class="divcolor8">
      <div class="container">
        <form action="">
          <h4>Using Different form</h4>
          <div class="form-group">
            <label for="element-1">this is the text of the lable 1</label>
            <input type="text" id="element-1" class="form-control">
          </div>
          <div class="form-group">
            <label for="element-2">this is the text of the lable 2</label>
            <input type="text" id="element-2" class="form-control">
          </div>
          <p class="help-block">Enter the strong password</p>
        </form>

        <hr>

        <form action="" class="form-inline">
              <div class="form-group">
            <label for="element-3" class="sr-only">this is the text of the lable 3</label>
            <input type="text" id="element-3" class="form-control" placeholder="Enter Email">
          </div>
          <div class="form-group">
            <label for="element-4" class="sr-only">this is the text of the lable 4</label>
            <input type="password" id="element-4" class="form-control" placeholder="Enter Password">
          </div>
          <div class="checkbox">
            <label for=""><input type="checkbox">Remember me</label>
          <button type="button" class="btn btn-primary">Sign In</button>
        </form>
      </div>
    </div>

    <div class="container">
  <h1 class="page-header">Login</h1>

<form class="form-horizontal" role="form" action="#">
    <div class="form-group">
      <label class="control-label col-sm-2" for="email">Email:</label>
      <div class="col-sm-10">
        <input type="email" class="form-control" id="email" placeholder="Enter email">
      </div>
    </div>
    <div class="form-group">
      <label class="control-label col-sm-2" for="pwd">Password:</label>
      <div class="col-sm-10">
        <input type="password" class="form-control" id="pwd" placeholder="Enter password">
      </div>
    </div>
    <div class="form-group">
      <div class="col-sm-offset-2 col-sm-10">
        <div class="checkbox">
          <label><input type="checkbox"> Remember me</label>
        </div>
      </div>
    </div>
    <div class="form-group">
      <div class="col-sm-offset-2 col-sm-10">
        <button type="submit" class="btn btn-primary">Login</button>
      </div>
    </div>
</form>
</div>
<style>
h4{ margin-top:50px; }
</style>

<div class="container">
  <h3>Tables</h3>
  <div class="well">
    <table class="table">   <!--go for getbootstrap.com for more tables in css menu -->
      <tr>
        <td><b>First Name</b></td>
        <td><b>Second Name</b></td>
        <td><b>Age</b></td>
      </tr>
      <tr>
        <td>Jagadeesh</td>
        <td>Marlapati</td>
        <td>29</td>
      </tr>
      <tr>
        <td>Pradeep Reddy</td>
        <td>Chilakala</td>
        <td>23</td>
      </tr>
    </table>
  </div>
</div>


<div class="container">
  <h3>Creating Dropdowns</h3>
  <div  class="dropdown">
    <button class="btn btn-default dropdown-toggle" type="button" data-toggle="dropdown">
      dropdown button <span class="caret"></span>
    </button>
    <ul class="dropdown-menu">
      <li><a href="">sub menu 1</a></li>
      <li><a href="">sub menu 2</a></li>
      <li><a href="">sub menu 3</a></li>

      <!--if you want to devide the menu with line then write the flwng code -->
      <li class="divider"></li>


      <li><a href="">sub menu 4</a></li>
      <li><a href="">sub menu 5</a></li>
      <li><a href="">sub menu 6</a></li>
    </ul>
  </div>
</div><br><br><br><br><br><br><br><br><br><br><br>


<div class="container">
  <h3>Creating Nav Bars</h3>
  <ul class="nav nav-pills">  <!--class="nav nav-pills"forvertical menu,
    class="nav nav-justified for justify menu" -->
    <li class="active"><a href="#Home" data-toggle="tab">Home</a></li>
    <li><a href="#About" data-toggle="tab">About</a></li>
    <li><a href="#Contact" data-toggle="tab">Contact</a></li>
  </ul>

  <div class="tab-content">
    <div class="tab-pane fade" id="Home">
      <p>this is the first para</p>
    </div>
    <div class="tab-pane fade" id="About">
      <p>this is the second para</p>
    </div>
    <div class="tab-pane fade" id="Contact">
      <p>this is the third para</p>
    </div>
  </div>
</div>


<div class="container">
  <h3>Creating List groups and items</h3>

    <ul class="list-group">
      <li class="list-group-item">This is the content<span class="badge">1</span></li>
      <li class="list-group-item">This is the content<span class="badge">2</span></li>
      <li class="list-group-item">This is the content<span class="badge">3</span></li>
      <li class="list-group-item">This is the content<span class="badge">4</span></li>
    </ul>

    <hr>

    <div class="list-group">
      <a href="" class="list-group-item">Item 1</a>
      <a href="" class="list-group-item">Item 2</a>
      <a href="" class="list-group-item">Item 3</a>
      <a href="" class="list-group-item">Item 4</a>
    </div>

    <hr>

    <div class="list-group">
      <a href="" class="list-group-item list-group-item-default">Item 1</a>
      <a href="" class="list-group-item list-group-item-warning">Item 2</a>
      <a href="" class="list-group-item list-group-item-danger">Item 3</a>
      <a href="" class="list-group-item list-group-item-success">Item 4</a>
    </div>

    <hr>

    <div class="list-group">
      <a href="" class="list-group-item active">
        <h1 class="list-group-item-heading">This is heading</h1>
        <p class="list-group-item-text">This is the paragraph</p>
      </a>

      <a href="" class="list-group-item">
        <h1 class="list-group-item-heading">This is heading</h1>
        <p class="list-group-item-text">This is the paragraph</p>
      </a>

      <a href="" class="list-group-item">
        <h1 class="list-group-item-heading">This is heading</h1>
        <p class="list-group-item-text">This is the paragraph</p>
      </a>

      <a href="" class="list-group-item">
        <h1 class="list-group-item-heading">This is heading</h1>
        <p class="list-group-item-text">This is the paragraph</p>
      </a>

  </div>
</div>


<div class="container">
    <div class="row">
        <div class="col-md-5">
            <div class="panel panel-primary">
                <div class="panel-heading">
                    <span class="glyphicon glyphicon-comment"></span> Chat
                    <div class="btn-group pull-right">
                        <button type="button" class="btn btn-default btn-xs dropdown-toggle" data-toggle="dropdown">
                            <span class="glyphicon glyphicon-chevron-down"></span>
                        </button>
                        <ul class="dropdown-menu slidedown">
                            <li><a href="http://www.jquery2dotnet.com"><span class="glyphicon glyphicon-refresh">
                            </span>Refresh</a></li>
                            <li><a href="http://www.jquery2dotnet.com"><span class="glyphicon glyphicon-ok-sign">
                            </span>Available</a></li>
                            <li><a href="http://www.jquery2dotnet.com"><span class="glyphicon glyphicon-remove">
                            </span>Busy</a></li>
                            <li><a href="http://www.jquery2dotnet.com"><span class="glyphicon glyphicon-time"></span>
                                Away</a></li>
                            <li class="divider"></li>
                            <li><a href="http://www.jquery2dotnet.com"><span class="glyphicon glyphicon-off"></span>
                                Sign Out</a></li>
                        </ul>
                    </div>
                </div>
                <div class="panel-body">
                    <ul class="chat">
                        <li class="left clearfix"><span class="chat-img pull-left">
                            <img src="http://placehold.it/50/55C1E7/fff&amp;text=U" alt="User Avatar" class="img-circle">
                        </span>
                            <div class="chat-body clearfix">
                                <div class="header">
                                    <strong class="primary-font">Jack Sparrow</strong> <small class="pull-right text-muted">
                                        <span class="glyphicon glyphicon-time"></span>12 mins ago</small>
                                </div>
                                <p>
                                    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur bibendum ornare
                                    dolor, quis ullamcorper ligula sodales.
                                </p>
                            </div>
                        </li>
                        <li class="right clearfix"><span class="chat-img pull-right">
                            <img src="http://placehold.it/50/FA6F57/fff&amp;text=ME" alt="User Avatar" class="img-circle">
                        </span>
                            <div class="chat-body clearfix">
                                <div class="header">
                                    <small class=" text-muted"><span class="glyphicon glyphicon-time"></span>13 mins ago</small>
                                    <strong class="pull-right primary-font">Bhaumik Patel</strong>
                                </div>
                                <p>
                                    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur bibendum ornare
                                    dolor, quis ullamcorper ligula sodales.
                                </p>
                            </div>
                        </li>
                        <li class="left clearfix"><span class="chat-img pull-left">
                            <img src="http://placehold.it/50/55C1E7/fff&amp;text=U" alt="User Avatar" class="img-circle">
                        </span>
                            <div class="chat-body clearfix">
                                <div class="header">
                                    <strong class="primary-font">Jack Sparrow</strong> <small class="pull-right text-muted">
                                        <span class="glyphicon glyphicon-time"></span>14 mins ago</small>
                                </div>
                                <p>
                                    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur bibendum ornare
                                    dolor, quis ullamcorper ligula sodales.
                                </p>
                            </div>
                        </li>
                        <li class="right clearfix"><span class="chat-img pull-right">
                            <img src="http://placehold.it/50/FA6F57/fff&amp;text=ME" alt="User Avatar" class="img-circle">
                        </span>
                            <div class="chat-body clearfix">
                                <div class="header">
                                    <small class=" text-muted"><span class="glyphicon glyphicon-time"></span>15 mins ago</small>
                                    <strong class="pull-right primary-font">Bhaumik Patel</strong>
                                </div>
                                <p>
                                    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur bibendum ornare
                                    dolor, quis ullamcorper ligula sodales.
                                </p>
                            </div>
                        </li>
                    </ul>
                </div>
                <div class="panel-footer">
                    <div class="input-group">
                        <input id="btn-input" type="text" class="form-control input-sm" placeholder="Type your message here...">
                        <span class="input-group-btn">
                            <button class="btn btn-warning btn-sm" id="btn-chat">
                                Send</button>
                        </span>
                    </div>
                </div>
            </div>
        </div>
    </div>
</div>






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01:15

Efftronics Imag

Efftronics Imag

20:19

Online Advertising Formats

Online Advertising Formats

Advertising Examples of Online Ad Formats

Pre-Roll Video Ads

Have you ever been forced to sit through an advertisement before you could watch a video on YouTube or another video sharing website. These video ads are called pre-roll advertisements, and they’re typically short promotional videos.

Pre-roll ads are fantastic for branding, since the users is forced to sit through at least five to 10 seconds of advertising before they see their desired video. They’re also an acceptable option for direct response, although usually less effective than banners.

Because most users will click through using the ‘skip’ button after watching the first few seconds of your video, it’s important to get your message through quickly when using pre-roll advertising to market your business.

 Banner/Display Ads

Display ads (also known as banner ads) are a staple of online advertising. They cost very little to display, can generate huge clickthrough rates when designed correctly and are ideal for generating leads and, in some cases, for selling your product.

There are hundreds of display advertising networks serving ads on a wide variety of websites. Most display ad networks serve ads in the IAB standard dimensions, such as the 300×250 pixel “medium rectangle” and 160×600 pixel “skyscraper” ad.

If you’re just getting started with online advertising, banner ads are the ideal choice for learning the basics. They’re easy to design in Adobe Photoshop, cheap to bid on, and easy to split test using the Google Adwords Display Network.

There are two keys to achieving success with banner ads – great targeting and great ad design. 

Adwords Search Ads

When you search for certain keywords on Google, the results will be made up of a combination of paid listings and free listings. The free listings are sorted based on relevance and optimization, while the paid listings are sorted based on bid value.

These paid ads are known as Adwords Search ads, and they’re placed based on the keyword you search for. Commercial keywords like “Credit Cards” generally bring up Adwords ads, while keywords with low commercial value generally won’t.

Adwords Search ads are known for having a high conversion rate, since the user’s intent – in this example, to learn more about credit cards – matches the product or service offered by the advertiser.

Related Content Ads

Have you ever noticed “sponsored” listings at the end of a blog post? These listings typically include small thumbnail images, persuasive and mysterious titles, as well as a call-to-action link encouraging you to click through and read more.

These are related content ads, and they’re used to market a wide variety of forms of web content. From blog posts and sales letters to videos and interactive guides, any form of readable or viewable content can be promoted using these ads.

Related content ads typically have high clickthrough rates, since the content they’re promoting isn’t overtly commercial. 

 Social Media Ads

Social networks like Facebook give advertisers a huge variety of targeting options for their advertising campaigns. From basic characteristics like age and gender to favorite bands, movies and sports teams, Facebook Ads are hugely customizable.

Facebook Ads come in two varieties – sidebar ads, which look like the two display ads pictured above – and sponsored content. Both ads can be used to drive traffic, generate ‘likes’ to a Facebook Page or simply inform users about a new product.

Although social media advertising is technically a form of display advertising, it’s a little different in practice. The targeting options of social media make it far easier to customize a social campaign than it is to customize a large-scale display campaign.

With the right targeting options, you can create a social media ad campaign targeted to your perfect audience, whether it’s women aged 18 to 27 near Hamburg who like Metallica and Chanel, or 55-year-old US Navy veterans living in Connecticut.

 Video Overlay Ads

There’s more to video advertising than just the pre-roll. Video overlay ads are text or banner ads that are displayed on top of a YouTube video. Like pre-roll ads, they can be purchased, designed and targeted using the Adwords Display Network.

Video overlay ads can be targeted using a variety of variables. You can select target keywords and display your ads on related videos, use placement targeting or select a retargeting audience to reach an audience that’s already visited your website.

While pre-roll video ads are ideal for branding, video overlay ads are generally the best choice for direct response. This is because they’re cheaper on a CPM basis and better suited to the rapid attention spa of many YouTube users.

 Contextual Ads

Have you ever read a blog post about saving money, then spotted an advertisement for a cash-saving credit card beside it? Say hello to contextual advertising – a digital advertising targeting option that places display ads beside relevant content.

Contextual advertising isn’t an advertising example itself – it’s technically a form of targeting for other advertising formats. Contextual advertisements can be banners, as in the example above, video overlay ads, social media ads and much more.

Although contextual ads can seem a little creepy at times, they’re beneficial for both users and advertisers. Users get to see ads that are actually of interest to them, while advertisers benefit from a more motivated and enthusiastic marketing audience.

A wide variety of ad networks include contextual targeting options, either on a per-site or keyword basis. The most well-known is the Adwords Display Network, which allows contextual targeting for text ads, display ads, videos and other ad formats.

Retargeting Ads

Do some advertisements seem to ‘follow’ you around the Internet? When you visit a commercial website, the company that operates it might place a retargeting cookie – a harmless tracking file – on your computer.

Retargeting ads have gotten some flack from privacy advocates for feeling ‘creepy’ and annoying, but they’re largely harmless. Privacy laws prevent advertisers from keeping anything other cookies, which don’t contain any personal information.

Advertisers selling commodities – such as web hosting, in my above example – like retargeting because it lets them market to a dependable audience. Among users, it’s widely regarded as an annoying and repetitive advertising practice.

21:52