In this post we’ll point out the latest trends and strategies to increase the visibility of your business, the size of your on-line community and therefore the amount of your sales and traffic.
1. Increasing traffic: Post at least 3 TIMES A DAY on Facebook
It is essential your site is constantly on social networks as it is paramount to create and MAINTAIN your brand positioning in order to survive the online world.
Upload valuable content for your followers daily.
It can be a special offer, news, pictures, phrases, any kind of information as long as it’s eye catching, moving or inspiring to your followers. This means you will need to be in touch with your audience in order to know their preferences and lifestyle since publishing the right content will improve your chances of having your post shared and it been seen by more people, directly impacting the visibility of your site, its amount of followers and potential buyers.
Be aware of what your competitors are doing and analyze it.
Never stop researching and checking what it is they upload, what works for them and what doesn’t since you can apply all of that information to your business. Analyze how many posts they publish every day, how many special offers they upload and what kind, which topics engage their audience and at what time most interactions take place.
Choose the best time to post.
Previously we stated content is important but it is even more important to ensure IT IS SEEN.
Below we will show you which are the ideal days and the best times to post in each social network. However we encourage you to test it out on your own since, depending on the type of business and the lifestyle of your followers, interactions can occur at other times.
FACEBOOK:
· 12AM: lunchtime is the best time to share things.
· 11AM – 4PM: this is the best time to post a featured story or piece of news.
· Saturdays: this is the best day to share things and get comments.
· 7pm >: highest involvement rate after the workday.
TWITTER:
· 5pm: most retweets happen at this time which makes it the best time to post.
· 12 PM AND 6PM: high CTR percentages are recorded at lunchtime and at the end of the workday.
· Wed – Sat – Sun: the highest volume of involvement and CTR percentages are recorded on Wednesdays and weekends.
2. Using pictures to post on Facebook.
There’s no doubt we are and will continue to be a “visual” generation. People use more pictures, not just because it is a trend, but because, as it’s been scientifically proven, 90% of the information being sent to the brain is visual which is processed 60.000 times faster than a text.
A simple example can be how phones and their applications are now oriented to and working in a way that makes them easier to assimilate and more visually friendly. What’s more, web architecture has changed since some years ago, the largest spaces are kept for pictures.
Result: this trend has reached social networks and the way to do marketing with them.
A research performed by Hubspot indicates that:
A research performed by Hubspot indicates that:
· 50% more likes are gotten from a picture than any common post in Facebook.
· 104% more comments generate a post including a picture
· 84% more clicks are received by posts that include a picture and a link which expands on the content, comparing to those which show a link and a long text
3. Including a “Call To Action” in every post!
Besides the tips we provided in strategy number one we thought it wise to write a different point for the action of posting.
After analyzing and observing several brands we have reached the conclusion that the posts that motivate users to participate in a raffle, take advantage of a special offer, leave a comment, tell a story or just answer a question, get much more involvement than those that don’t.
Perhaps with all of this information on how to post, what strategies or techniques to use, we forget that the simplest choice is usually the best solution: if you want them to leave a comment, ask them to do so. If you want a like on a comment then let your fans know you would like to know their opinion, whether they support what you are sharing. It’s not the same to say
4. The power of “Word of Mouth Marketing”
Lately social networks have become valid platforms customers use to look at product reviews before deciding to buy something, even more than the price or special offers.
Adding an application that enables your followers to leave comments and rate their purchase experience works as an extremely powerful factor in order to strengthen your credibility and your customer’s trust. Adding this service will drive more traffic to your online store, it will give you more visibility and consequently many more sales.
· 92% of consumers around the world trust recommendations from their friends and family more than any other type of advertisement.
· 70% of the survey respondents trust the comments and reviews they read in social networks.
· 58% of people find valid and believe in advertisements that appear in the brand web.
5. Start a Q&A.
Generating involvement in social networks is critical in order to keep loyal active followers and your community in good shape. We want to introduce you to yet another option that will ensure an increase in involvement: organize a weekly Q&A (Questions and Answers)
Choose a day a week and encourage your community to post questions about your products, your business, your hobbies or whatever seems relevant.
For example: “Have you already used the new XXXX application? If you have any doubts this Wednesday we will be ready to answer all your questions on Twitter.”
This strategy activates a customer care and loyalty action as well as directing more traffic, creating more involvement and therefore more visibility to your brand. Questions bring about comments which increase the Edge Rank of your website. Your customers will be satisfied not only because their questions were answered but because someone is listening.
5. Start a Q&A.
Generating involvement in social networks is critical in order to keep loyal active followers and your community in good shape. We want to introduce you to yet another option that will ensure an increase in involvement: organize a weekly Q&A (Questions and Answers)
Choose a day a week and encourage your community to post questions about your products, your business, your hobbies or whatever seems relevant.
For example: “Have you already used the new XXXX application? If you have any doubts this Wednesday we will be ready to answer all your questions on Twitter.”
This strategy activates a customer care and loyalty action as well as directing more traffic, creating more involvement and therefore more visibility to your brand. Questions bring about comments which increase the Edge Rank of your website. Your customers will be satisfied not only because their questions were answered but because someone is listening.
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