Digital Marketing Question And Answers

Digital Marketing Quiz

Q1. You wish to increase online sales, which of the following options would have the most immediate return on investment when generating new sales for your business?
1  Search Engine Marketing (PPC)
2  Email Marketing
3  Social Media Marketing
4  Mobile Marketing
Q2. You have heard about the concept of meta tags and you understand there is a tag which makes text appear prominently when you hover over the browser tab. What is this called? Choose one from the following:
5  Description tag
6  Title tag
7  Keyword tag
8  Refresh tag
Q3. What is the term that describes the position of a website in organic search results? Choose one from the following:
9  Prominence
10  Placement
11  Canonicalisation
12  Ranking
Q4. What is referred to when relevant search traffic has been achieved through a PPC campaign, and which then leads to completion of some pre-defined objectives? Choose one from the following:
13  Completion
14  Achievement
15  Conversion
16  Conclusion
Q5. You have been working within AdWords and you have noticed some quotation marks:  " " around a key search term. What does this signify in the context of search? Choose one from the following:
17  Broad Match
18  Narrow Match
19  Mismatch
20  Phrase Match
Q6. You wish to engage with your email subscribers, you understand that the subject line impacts the performance of your email marketing campaign. Which of the following options typically results in the highest open rates?
21  Using a descriptive subject line.
22  Using a concise subject line.
23  Using a feature-based subject line.
24  Using a price-based subject line.
Q7. Within Display Advertising what number does the term CPM refer to? Choose one from the following:
25  Cost Per Thousand
26  Cost Per Hundred
27  Cost Per Million
28  Cost Per Click
Q8. You have been 'split testing' different Facebook ad versions across several campaigns. Now you wish to make bulk changes to the ads. Which Facebook tool will allow you do this most efficiently? Choose one from the following:
29  Facebook Ads Manager
30  Facebook Insights
31  Facebook Platform
32  Facebook Power Editor
Q9. Which one of the following would not be considered as a Key Performance Indicator (KPI) for your company Twitter account? Choose one from the following:
33  Mentions
34  Promoted tweets
35  Re-tweets
36  Favourites
Q10. SMS marketing is a 'permission based' tactic within a Mobile Marketing strategy. What kind of marketing is this also known as? Choose one from the following:
37  Opt-out
38  Opt-in
39  Relationship
40  Referral
Q11. What term describes a series of related steps within a transaction process that is tracked for user abandonment within Google Analytics? Choose one from the following:
41  Goal funnel
42  Goal pathway
43  Transaction funnel
44  Transaction pathway
Q12. You wish to use display advertising alongside other elements of your digital marketing campaign including PPC, social media and email marketing. What is this tactic or approach called? Choose one from the following:
45  Affiliation
46  Separation
47  Combination
48  Integration